Case Study : Transforming Challenges into Success for UKN Miraya Rose
Limited Amenities Hindering Buyer Interest
In 2024, the developer of UKN Miraya Rose, a luxury apartment complex in Whitefield, Bangalore, encountered a significant challenge: low site visits from potential buyers. Despite offering spacious 3,100–13,500 sq ft apartments priced between ₹3 Cr and ₹13.5 Crore, the project struggled to attract interest.
The primary issue was the limited range of amenities, which failed to align with the expectations of Whitefield’s affluent homebuyers, who sought lifestyle-driven features in premium properties. This lack of appeal stifled demand, threatening the project’s financial viability and leaving the developer searching for a strategic partner to reverse the trend.
Targeted Marketing and Market Insight
We stepped in with a data-driven approach to reposition UKN Miraya Rose in the competitive Whitefield market.
Our analysis revealed that large-sized luxury apartments remained in high demand among high-net-worth individuals and IT professionals in the area.
We crafted a bespoke digital marketing campaign across platforms like Google Ads, Meta, and LinkedIn, targeting affluent buyers seeking spacious, premium homes. By highlighting the project’s expansive layouts, prime location near IT hubs like ITPL (2 km), & other critical location highlights.
The campaign’s precision targeting and compelling messaging drove a surge in site visits, resulting in the successful sale of 14 units, valued between ₹3 Cr and ₹6.5 Cr, within three months, revitalizing the project’s momentum.
